What types of problems does Xpert Mapping™ solve?
I want to improve a product or service and capture market share.
We use a systematic, disciplined approach to innovation (understanding customers and markets) in a way that you defines the "blue sky" of opportunity.
For example:
- You have a medical device that you want to update. Perhaps you are Medtronic and you are in a market dominated by one of your competitors, say Boston Scientific. How do you define the space using market research methodologies that give you definitive data as opposed to the "ideas" you get from your usual qualitative approaches and the political process of your employee groups responsible for this challenge? What's your product's "blue sky" of opportunity? How do you know?
- You are a healthcare system and you want to be known as a center of excellence for a certain type of care. How do you understand your "customers" and competition in a way that allows you to make this happen? While your "brand" can take you a long way, it make sense to you to focus on providing better care that improves outcomes and probably costs less since it's less wasteful and inefficient? What's your "blue sky" of opportunity? How do you know?