How much does coaching cost?

Professional coaching is an investment. Hourly rates are comparable with senior consultants, psychiatrists, and specialists in other professions.

Coaching is often provided as a package. Besides the 50-hours of face-to-face coaching (either via a Skype-type service or in person), People Architects’ one-year coaching package adds in online support resources, assessments, and support between sessions.

How do people justify the investment for hiring a coach?

The decision usually comes down to this: will the value created when the coaching is successful outweigh the investment?

 
The decision to engage a coach depends on the how much value one believes the coaching will provide compared with the investment. When we have calculated the ROI for a coaching investment, it averages around 23:1.

The decision to engage a coach depends on the how much value one believes the coaching will provide compared with the investment. When we have calculated the ROI for a coaching investment, it averages around 23:1.

 

Two Perspectives

From a manager’s perspective, they may be unsure about whether or not to replace an employee. It depends to a large degree on the cost of replacing the employee. For example, knowing that the cost of replacing a physician will be around $500,000 , it makes good business sense to invest in coaching first.

[*Frenz, DA (2016, August). The Staggering Costs of Physician Turnover. Today’s Hospitalist.]

Similarly, a technical genius or executive low in social and emotional intelligence can create millions of dollars in disruption across a system. But if their technical brilliance is important and difficult to replace, a manager should consider an investment in coaching to prevent that collateral damage. Sometimes that person’s derailing behavior can be replaced with something much more positive. Everyone will be happier.

The time a manager spends dealing with the problems created by a professional who lacks people skills is often the most frustrating part of their job. When the coaching is successful, the manager will no longer be spending unproductive time picking up pieces of the mess the person was leaving behind.

The bigger challenge for most managers is not the cost, but finding a coach that they believe will be successful for their situation. Hopefully, People Architects makes this easy.

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From an employee’s perspective, it can come down to the possibility of losing one’s job if they don’t change. Or perhaps it’s the toll that job stress is taking on one’s family and home life? “Burnout” is a major challenge and has just been recognized as a new formal diagnosis by the World Health Organization. Coaching can break the cycle of burnout and replace it with vitality and well being.

While some people have the wherewithal to seek out a coach on their own, most clients arrive at coaching with a nudge from someone else. Clients often share that they were aware of their problem at some level, but they just had no idea what to do. Engage People Architects’ coaching is what to do. Sometimes the answer needs to be stimulated by someone other than the person with the challenge. If they knew what to do and how to do it, odds are they would have already done it.

It can be dangerous to wait until it’s too late. If the solution appears to be to be a new job, it is usually only a matter of time before the same issues show up again. It is better to work on one’s issues in the existing situation and then make a choice about where to go next.

People who would most benefit from coaching are often the most resistant to the idea. If you are one of these people, or manage one of these people, give us a call and let’s see if there is a way to make coaching work—before it is too late.