Solutions that Work the FIRST Time Require THREE Things 

1. Assess to ensure trustworthy information.

2. Create a model to quantitatively determine the optimum strategy given resources and budget.

3. Focus your team on designing solutions you know end users will grasp with enthusiasm.

  • If you start with bad information, the strategy won’t work.

  • If you get stuck in the data and don’t model options to optimize your strategy, you will waste money and time.

  • If you design a solution that fails to solve people’s biggest frustrations, everything will fail.

 
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People Architects makes sure you get all three things right:

  1. Information You Can Trust

  2. A Strategy that Works

  3. Solutions End Users Will Implement with Enthusiasm

It’s a three-step process.

People Architects is different because we make sure clients get each step right, every time.

Every time People Architects works with us we learn at least four game-changing insights. Even when we are sure we know everything we need to know. Each insight saves us millions of dollars and months, if not years, of time in false efforts. Now we just integrate People Architects approach with every new product and acquisition. It is by far the best market research we have ever performed.
— VP, Marketing Research
The focus on speed in our culture has resulted in many people doing ridiculous things like rapid prototyping and unthought through activities over and over until something works. Almost all of my customer service calls seem to be examples of this.
It is frustrating to deal with people shooting guns at targets when they have no idea where the target is or even what the target should be.
It is also dangerous to shoot guns randomly into space hoping one bullet hits the mark. The analogies to chickens flopping around with the heads cut off or screaming that the sky if falling seem more true than ever.
Unfortunately this only creates chaos for everyone else. It wastes time and precious resources.
I created Map + Model + Design to help people focus their time and resources where it can make the most difference.
People have to do some homework. But did not doing your homework work when you were in school? In the adult world, the challenges get more important. Not doing your homework hurts other people.
Luckily, we make doing homework for life’s most important jobs fun and easy. Now there is no excuse.
— Dr. Tim